The Happy Gut Hut is a small drinks brand based in Birmingham, UK. Alyn, the Happy Gut Hut’s founder, discovered kombucha after suffering from depression for over 10 years. From trying and failing with many different treatments, he discovered Kombucha and has never looked back since. It changed his life, and we are so glad as Alyn is a very special guy.
My partner and I were given the opportunity to help Alyn even further by developing his visual identity and brand application. The design and colour palettes were led by the wonderful ingredients and the distinct effect the flavours have on the tastebuds inspired the patterns and textures that run across all collateral. By creating a colourful range of labels the brand now relates to all ages and has the strength to stand up in an increasingly competitive and desirable market.