Art direction & website design for a small independent deli in Stoke Newington, London. They bring together the finest artisanal and local produce, creating a one-stop-fine-food-shop in the heart of the community. Aside from establishing their own herb garden that supplies the kitchen with truly home-grown ingredients, they stock British and local wherever possible.
The Deli has a rustic feel to it, everything they sell is high end. The imagery and site design needed to reflect this idea, so when it came to the photo shoot we worked closely with the photographer to achieve this goal. I designed the website wireframes and then each page, working with the brand guidelines but creating something fresh and new. We used Shopify for the online ordering system and created a customised Wordpress template for easy content management.
UX & UI
Photography Shoot / Styling