Too often the reality behind the world’s favourite meat is unacceptable suffering. Along with over half a million people, World Animal Protection demanded action from KFC which create the conditions for this cruelty.
60 billion chickens are raised for global consumption each year. Two-thirds of them live in overcrowded sheds or cages often with no natural light or fresh air, unable to peck or spread their wings.
Due to their overgrown size and the speed at which they are raised, many will suffer from painful lameness, overworked hearts and lungs, and wounds including skin sores and burns.
They have no chance to behave as they would naturally. No choice but to sit or stand in their own waste, before being slaughtered at as young as just five weeks.
We produced a shocking sensory experience within this leaflet by creating an aroma that truly represents the living conditions that many chickens have to endure. The front of the leaflet lures you into thinking that you're going to get the mouth-watering aroma of fried chicken but in fact the smell is foul. Watch this video to learn more about the chicken's suffering and then see below how people on the streets of NYC reacted to our campaign.
The petition is now closed, and over 500,000 people from 10 countries signed up. World Animal Protection is challenging KFC to commit to only buying slower-growing birds that have more natural light and space to keep them healthy and active. This commitment can improve the lives of the billions of chickens.
World Animal Protection handed KFC the petition on World Food Day, 16 October 2018. Sign up to the email list to find out how KFC responds